About us
ZHENHUO: Precision Engineered Esports Gear. Elevate Your Game.
CROWN YOURSELF THE GOAT
BRAND OVERVIEW
ZHENHUO is a dedicated esports peripherals brand focused on the research, development, and sales of high-performance gaming equipment. We are deeply rooted in the esports ecosystem, driven by innovation, and committed to making cutting-edge gaming technology accessible to every player. Our mission is to empower gamers with precise control, immerse them in the heart of competition, and help them achieve their defining moments.
BRAND CORE
Element | Content |
---|---|
Positioning | Pioneer of the Professional Technology Democratization Strategy. |
Philosophy | Focus, Innovation, Quality, Accessibility, Experience, Value. |
Spirit | "Striving for Excellence, Pursuing Perfection" (笃行致远, 臻于至善 - Dǔxíng zhì yuǎn, Zhēn yú zhì shàn). |
Mission | Making cutting-edge technology a standard feature for mainstream esports. |
Vision | Enabling players worldwide to enjoy gaming in its purest form. |
CORE PRODUCT PORTFOLIO
ZHENHUO specializes in enhancing the gaming experience through:
Professional Gaming Mousepads • Keycaps • Mouse Skates • Grip Tapes • Esports Gear Bags • Arm Sleeves
UNMATCHED ADVANTAGE: DOMINANCE IN GAMING MOUSEPADS
Industry-Leading Excellence:
Manjusaka Series
- Position: Benchmark for FPS gaming mousepads in China.
- Features: Exceptional glide speed, outstanding starting & stopping feedback, unbeatable value.
- Market Recognition: Annual sales >600,000 units.
- Competitive Edge: Matches the performance of ARTISAN's premium ZERO series, while delivering top-tier experience at a fraction of the cost. Dominates sales charts and reputation rankings.
LAND Series
- Design Philosophy: Engineered for players seeking pinpoint control.
- Performance: Superior stopping power vs. Manjusaka; enables easier micro-adjustments; skin-friendly texture.
- Validation: Performance parallels ARTISAN's TYPE99 series; co-developed with deep input from EDG World Champion player ZMJJKK.
- Variants: Vibrant anime-themed derivative designs available.
The ZHENHUO Mousepad Difference
- Surface: Specialized cloth for superior control feedback (smooth glide → precise stop).
- Base Foam: Ultra-soft material delivers clear physical feedback for every movement (glide, start, stop, press, click).
- User Experience: Feels like a natural extension of the body.
PROFESSIONAL ENDORSEMENTS & MARKET LEADERSHIP
Professional Validation
- Team Partnerships: Official sponsor/equipment partner for TYLOO, nova, TE and WOLVES; Pro players provide real-world R&D feedback.
- KOL & Creator Trust: Strong collaborations with top Chinese esports peripheral content creators, based on performance and reliability.
The Wolves Esports visited the Zhenhuo live streaming room
Market Dominance
Community Support: Beloved by vast player base.
Douyin (TikTok China) Metrics:
- 600,000 followers
- 1,000,000 units sold on platform
- #1 on Douyin Esports Peripherals Sales & Reputation Charts
- Industry Position: Top 3 esports peripheral brand in China, alongside ZOWIE and Logitech.
ZHENHUO (臻火) has long occupied the top position on the Douyin (China's TIKTOK) rankings
Premium IP Collaborations
Officially licensed partnerships with:
Blizzard China • China Literature (阅文集团) • The Outcast (一人之下) • Nailong (奶龙)
GLOBAL VISION
As an established, rapidly growing brand, ZHENHUO is driven by a powerful ambition: to bring professional-grade products to the global market.
Commitments:
Continuously innovate and develop equipment to elevate global players’ experiences.
Build trusted, win-win partnerships worldwide.
CROWN YOURSELF THE GOAT
Let’s collaborate to deliver “Democratizing Professional Technology” to every esports enthusiast on the planet!